The Call – The Strategic Plan that Empowered San Diego Zoo Global to Lead the Fight Against Extinction – Beth Branning

Conservation is a huge part of political and ecological environments. Beth shares how the San Diego Zoo implemented a process for conservation, protection and education of the public, as well as their staff, that has shifted into a most positive and demonstrative way of showing how business and protecting the environment and its species is not just doable, but extraordinarily successful on all levels.